2005 Monterey Bay Blues Festival

Monterey Bay Blues
FESTIVAL FACTS

Sponsorship Contact - MBBF Exec. Manager 831-394-2652 x103

20th Anniversary - June 24th, 25th, 26th, 2005
Monterey County Fairgrounds, Monterey, California

60 prestigious Blues Acts on 3 stages
Over 90 booths provide a wide range of food, beverages and crafts

Blues Legends appearing at previous festivals
B.B. King, John Lee Hooker, Neville Brothers, Etta James, Charlie Musselwhite, Teddy Pendergrass, Taj Mahall, Bobby 'Blue' Bland, Blind Boys of Alabama, John Mayall, Keb Mo, Shemekia Copeland, and more.

Producer
The Monterey Bay Blues Festival, is a community-based, not-for-profit, 501-C-3 Corporation, overseen by an 18-member volunteer Board of Directors.

Mission
Dedicated to preserving the Blues as a true American art form.
Supporting youth and the arts through scholarships and grants with emphasis on music.
(Donated over $130,000 in 2004)

Audience
* 30,000 plus over 3 days
* Main Stage - A frequent sell out.
* Ages 25 to 65 - $50,000+ annual income

Geographic's
* 45% Monterey & Santa Cruz Counties,
* 45% San Francisco Bay Area,
* 10% Southern California, National & International.

Sponsorship Opportunities
$5,000 to $75,000
Depending on sponsorship level benefits may include branding, advertising, publicity, collateral, signage, booths, tickets, parking, and more.

Past Sponsors
United Airlines, Pacific Bell, AT&T, Mitsubishi, Budweiser, Evian Water, Hansen's, Calistoga, Rhino Records, Skyy Vodka, Wherehouse Records

Advertising & Publicity
Significant advertising in Monterey, Santa Cruz, San Benito County and the San Francisco Bay Area.
Regular press releases sent to regional and national media

Monterey Bay Blues Festival
Donor / Sponsorship Program - 2004

Dedicated to the Blues
The Monterey Bay Blues Festival's dedication to preserving the Blues as a true American art form laid the foundation for what has grown into one of the most highly regarded blues festivals in the country. Each year, 30,000 loyal blues fans visit Monterey for three days in June to enjoy over 60 of the nation's hottest blues acts.
In the last eighteen years, Blues legends from B.B. King to John Lee Hooker to Taj Mahal, Etta James and Koko Taylor have lit up the stages in Monterey and helped carry the torch forward to new blues stars like Keb Mo, Robert Cray and Shemekia Copeland.

A PASSION FOR YOUTH EDUCATION
Founded as a not-for-profit organization in 1985, the MBBF founders' vision placed special emphasis on developing an ambitious grants and scholarship program for youth. Their objective from the beginning was to positively impact talented young people and supportive community youth organizations through funding from festival profits and donations.
Over the last decade MBBF's Youth in the Arts program has touched the lives of thousands of deserving students through generous cash awards, further enabling them to pursue their dreams.

GRANTS AND SCHOLARSHIPS
At a time in which schools are rapidly loosing funding for arts programs, The Monterey Blues Festival has stepped in to help fill the vacuum. In 2004, one hundred twenty-five students received scholarships. Eight of the recipients who demonstrated the highest aptitude and the strongest desire to share their gifts earned medalist honors entitling them to MBBF's largest scholarships. Grants to a variety of high school arts programs throughout the region has helped to build diverse and accessible study programs.

DONATION PROGRAM
All MBBF grant and scholarship funds come directly from festival profits, and donations from individuals and organizations, for which the MBBF is very grateful. The future growth of MBBF's programs which include expanded funds for scholarships, a Blues in the Schools Program, and a permanent Blues Museum and Archive, are contingent upon the growth of the festival and the largesse of donors.

As a result of decreasing state and federal financial support for the arts, MBBF is expanding its Donors program to bolster support for youth in the arts. They also intend to more effectively acknowledge those individuals and organizations that help make their programs possible. Please contact MBBF to learn more about donation categories and benefits.

SPONSORSHIP PROGRAM
Businesses and corporations that share MBBF's dedication to the preservation of the blues and support for youth in the arts have an opportunity to benefit from promotional association with the festival as a presenting, stage, supporting, beverage or in-kind sponsor. In addition, sponsors benefit from extensive onsite promotion as well as prime performance seating at the festival, which they can enjoy or share with clients.
The targeted marketing opportunities for those who partner with MBBF as a sponsor are rich. MBBF provides an ideal opportunity to speak to 30,000 blues fans from all over California and beyond who are between the ages of 25 and 65 and have an annual income of $50,000+. Please contact MBBF directly to learn more about this select demographic and see a detailed list of sponsorship benefits. Sponsor categories that follow are also listed on the MBBF website.

Presenting Sponsor
When available, this prestigious opportunity entitles the sponsor to position their corporate name and title next to the festival name wherever and whenever it is used in media promotion and on the MBBF Website. In addition to category exclusivity, they also have promotional exclusivity in the Main Arena for all three days. Extensive use of banners, booth space, program advertising, prime performance seating, parking and hotel rooms are also included.

Stage Sponsor
Three stages on the festival site are available for exclusive sponsorships. The sponsor name will appear with the stage name wherever and whenever it is used in promotion and on the MBBF Website. Stage and category exclusivity extends to all three days. Their Logo will appear in visual print promotion. Extensive use of banners, booth space, program advertising, prime performance seating and parking are also included.

Supporting Sponsor
Their Logo will appear in print ads and on website. Use of banners, program advertising, Special performance seating and parking are also included.

Beverage Sponsor
* Official Beer Sponsor
* Official Wine Sponsor
* Official Soft Drink Sponsor
* Official Coffee Sponsor
* Official Water Sponsor
Each of the above designations confers exclusive pouring rights, category sponsorship and inclusion in print advertising and on website. Use of banners, booth space, program advertising, special performance seating and parking are also included.

In-Kind Sponsor
Upon determination of the publicity requirements of the festival, in-kind media sponsorships will become available for print, radio and television. Benefits of sponsorship will be contingent upon the monetary value of media participation.

Corporate Hospitality Package
For those businesses and corporations who have an interest in a private hospitality area for their employees or clients, MBBF can provide the following: tent rental, chairs, tables, catering, beverages, video feed and security. Please contact MBBF directly to design a hospitality area to fit your needs.

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